Data, Research, Education and … Hunches

A national gas station chain opens a neighborhood store, adds a customer loyalty program, puts up a website to collect registration data, gets people to swipe the card at the pump whenever buying gas, while inside asks again for the card and/or zip code, pays out their incentives: coffee, frozen drinks, snack packs, cookies, crackers, 2-liter pops. A video camera records it all. Another day, a researcher working on a project to determine the snacking habits of obese people versus non-obese people has just struck a gold mine if they can agree to responsibly treat this data in the aggregate … Continue reading Data, Research, Education and … Hunches