Data, Research, Education and … Hunches

A national gas station chain opens a neighborhood store, adds a customer loyalty program, puts up a website to collect registration data, gets people to swipe the card at the pump whenever buying gas, while inside asks again for the card and/or zip code, pays out their incentives: coffee, frozen drinks, snack packs, cookies, crackers, 2-liter pops. A video camera records it all. Another day, a researcher working on a project to determine the snacking habits of obese people versus non-obese people has just struck a gold mine if they can agree to responsibly treat this data in the aggregate … Continue reading Data, Research, Education and … Hunches

It’s a media, media media world.

If you’re doing academic research, you can now cite a Tweet. From the MLA: If you do project management, make it visual. In my workplace we’re seeing these “SCRUM boards” on every available wall. Some even include “buns in the oven” (the photo of the ultrasound is an example of media embedding): If you want to make a point, use an Infographic (fancy name for a collage that’s informative, right?) : Marketers always use media, your technology project might want to use it to help spin the change: Continue reading It’s a media, media media world.